Brand Design

Solarity

Solar Products

COMPANY

Solarity

PROJECT TYPE

Brand Design

PROJECT YEAR

2024

Project Brief

Solarity is a fictional tech company that specializes in the development and distribution of solar-powered products. Aim of the company is to revolutionize the market with innovative, eco-friendly solutions that harness the power of the sun.

Challenge

The challenge is to design a logo that embodies elements of the sun or solar power. The color palette should be warm, featuring hues of yellow, orange, and white. The typography must be clean and modern. The logo needs to be versatile enough for use across various platforms, including web, print, and merchandise.

Moodboard

Logo

After drawing inspiration from several sources, it became clear that the use of the sun in logos was predominant and had become a cliché. I delved deep into the company's core mission, which is creating products that utilize solar energy. At its essence, solar light is an electromagnetic wave. I decided to use this as a starting point and crafted a minimalistic logo by combining part of an electromagnetic wave with the letter "S" from Solarity, making the brand instantly recognizable.