Brand Design

Bloom

Skincare

COMPANY

Bloom

PROJECT TYPE

Brand Design

PROJECT YEAR

2023

Project Brief

Bloom is a natural skincare company that offers a range of products made from organic and locally sourced ingredients. The company is committed to sustainability and eco-friendliness. Bloom's products are designed to promote healthy and glowing skin in a way that is kind to the environment

Challenge

The project's goal is to create a brand identity for Bloom that communicates its values, attracts its target audience, and stands out from competitors. The identity should be visually appealing, modern, and elegant, reflecting the brand's natural, organic, and eco-friendly nature. It should also convey trust and reliability in product quality, distinguishing Bloom in the crowded skincare market.

Moodboard

Logo

The brand’s core values are creating skincare products that are unique to each person’s skin, and also natural and eco-friendly. I created a simple, minimal logo combining elements of flowers, which symbolize nature, blooming and improvement, and a snowflake, which symbolizes purity and uniqueness, representing the uniqueness of people with different skin types.