UX Design

Eye Cinema

Movie Booking App

COMPANY

Eye Cinema

PROJECT TYPE

UX Design

PROJECT YEAR

2024

Project Brief

Eye Cinema is a comprehensive movie ticket booking platform that allows users to seamlessly browse, book, and manage their favorite movies. This project focuses on a complete redesign of the Eye Cinema mobile app, aimed at improving usability, and offering a more enjoyable way to discover and book movies.

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Challenge

The existing app has an unclear navigation, confusing user interface and booking flow.

Moodboard

Solution

App needs a user-friendly redesign with simplified navigation, streamlined booking and consistent UI across pages.

Pain Points

Poor Hierarchy in main screen

Less contrast and distinction between action calls

No seat selection

identity

website

Process

I maintained the user flow and brand colors with some enhancements, and upgraded to a more modern, clean font. I designed wireframes based on familiar user patterns, significantly improved the overall navigation flow, and made action calls easier with reduced mental load across all screens.

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Key Takeaways

The key takeaway from this redesign project is to approach each page with a clear purpose, focusing on functionality rather than overwhelming users with unnecessary pages. This ensures that frequently used features are easily accessible.
Another crucial takeaway is the consistent use of colors across all pages, which reinforces brand identity and fosters a sense of familiarity and comfort for users.
Simplifying key actions or functions helps streamline the overall user experience, reducing clutter and minimizing cognitive load for easier navigation.

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